The main color was chosen to communicate warmth, friendliness and openness. Also in view of the subsequent external appearance of the workwear, which should clearly stand out from the competition.
The selected gray tones also have a warm undertone and convey professionalism and reliability.
For the texts, the color „GentleRead“ was chosen, which, in contrast to pure black, is less straining on the eyes (due to slightly lower contrast).
Some secondary shades of gray were added to ensure readability on colored backgrounds and provide further options for structuring.